Search Engine Optimisation (SEO)
There is an endless amount of searches completed on search engines like Google, yahoo and bing every day. Clicking on an option from these searches are majority not charged, making SEO an attractive option.
To learn about what SEO is, read this page
How does SEO work?
There are three very important parts of search engine optimisation, the content you have on your site, site architecture and access to these pages and links to your site from other sites. These are important because of the way that search engines work.
The most important factors for top results
Many SEO agencies and experts will not agree on what factors are the most important in a search engine’s algorithm, and how important they are. It will always been down to opinion.
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Certain elements that are solid consist of:
- Your site content
- Links to your site
- Your site coding (and meta tags)
- How your site is submitted (and crawler access)
- Links within your site
- Click though rate (this is often forgotten by many SEOs)
- What your competitors are doing (this is often forgotten by many SEOs)
The best approach to Search Engine Optimisation
Initially, there will be an assessment where the SEO consultant can view your site. They will consider all the factors above and many more that are less important to ensure top placements.
After the assessment they will then focus on providing four key services:
- Content creation
- External content (link building)
- Website structure for SEO
- Reporting and analysis