Digital marketing approaches

Identify Target Keywords and key phrases

How can you attract traffic if you have no idea what people want? Your website could be beautifully designed, with graphics that put the competition to shame, but why is it still not gaining enough traffic? What many sites continuously fail to do is directly answer what people are looking for.

So what do you do?

It is paramount that you identify the keywords that people search for, pick a handful of the most relevant keywords and use this knowledge to actively improve your site. By including keywords and phrases that people search for in their engines, potential customers will easily find your site through organic search. Please get in touch with more information.

This directly answers the question they are seeking. Why would they spend hours scouring through pages and pages of information to find simple key words, when your page can answer them directly? Relevance is key.

What next?

These keywords shouldn’t be overused – don’t try and stick them absolutely everywhere. This can incredibly annoying and unnecessary.

However, you should instead try and integrate these keywords in tags, titles and related content throughout your site. Let search engines know about the relevant content in your website and they will surely rank you higher – but more importantly, let customers know how suited you are for them. Why would they go anywhere else? Click here for SEO approaches.

Doing SEO yourself

Many companies attempt to do their website marketing themselves through articles and blogs that they have read online. See: SEO Tips + Tricks

With this, you may notice some positive effect, but it certainly won’t be enough. This is why SEO Positive recommends hiring a digital agency. A professional SEO company will be able to provide expertise, experience and knowledge and apply this to your website.

3 benefits of hiring an SEO company:

  • Saves time
  • Will speed up corrective actions
  • Avoids costly errors

Web Design & Development Agency Gold Coast - Professional Website Developers BrisbaneWho should you hire?

The process of calling up agencies, discussing what is required and prices can take far too long, which is why we recommend Pivotal Agency, based in the Gold Coast. Please call 075580 3933 today.

PVTL; has over 15 successful years running SEO and digital campaigns for companies. Their digital marketing services include SEO, SEM, PPC and social media marketing. Use their expertise today.